
The Federal Trade Commission (FTC) employs a robust array of enforcement strategies when tech companies violate consumer protection or antitrust laws, ranging from record-breaking financial penalties to structural reforms that reshape corporate governance. Drawing on recent cases and statutory frameworks, the agency’s approach combines punitive measures with preventative controls to deter future misconduct.
TL;DR: FTC’s Enforcement Against Tech Violations
The Federal Trade Commission (FTC) enforces consumer protection and antitrust laws against tech companies through a combination of monetary penalties, operational restrictions, and structural reforms. Key mechanisms include:
- Civil Penalties: Fines per violation ($51,744 in 2024), disgorgement, and restitution.
- Injunctive Relief: Cease-and-desist orders, AI governance requirements, and data deletion mandates.
- Corporate Restructuring: Independent privacy boards, executive accountability, and compliance monitoring.
- Litigation & Precedent: Administrative trials and federal court actions to establish regulatory authority.
- Content Moderation Oversight: Investigating algorithmic censorship using unfair competition laws.
- Challenges: First Amendment conflicts and global enforcement limitations.
The FTC’s evolving strategy seeks to hold tech firms accountable while navigating constitutional and jurisdictional hurdles.
Key Enforcement Mechanisms
Category | Tactic | Examples |
---|---|---|
Civil Penalties | Per-violation fines | Meta’s $5B privacy fine (2019) |
Disgorgement & restitution | Restoro’s $26M scam settlement | |
Injunctive Relief | Cease-and-desist orders | DoNotPay’s AI lawyer ban |
AI governance mandates | Facial recognition model audits | |
Corporate Reforms | Independent privacy boards | Meta’s privacy committee |
CEO compliance certifications | Executives held personally liable | |
Litigation & Precedents | FTC administrative trials | Telecom fraud prosecution |
Federal court asset freezes | $15.9M AI scam seizure | |
Tech-Specific Oversight | Algorithm disclosure mandates | Possible censorship enforcement |
Shadow banning fines | Do Not Call Registry precedent | |
Challenges | First Amendment defenses | Editorial discretion concerns |
International enforcement gaps | 44% compliance rate in global cases |
The FTC continues expanding its regulatory reach, with 2025 investigations into tech censorship potentially reshaping platform moderation transparency and liability.
Civil Monetary Penalties
1. Per-Violation Fines
Under Section 5(m)(1)(B) of the FTC Act, the Commission imposes civil penalties adjusted annually for inflation, which reached $51,744 per violation in 2024 for offenses like deceptive AI claims and privacy breaches27. These fines escalate multiplicatively for widespread violations—Meta’s $5 billion penalty in 2019 for privacy violations demonstrated the FTC’s willingness to calculate penalties based on global revenue rather than isolated incidents8.
2. Disgorgement and Restitution
In cases involving direct consumer harm, such as Restoro and Reimage’s $26 million settlement for tech support scams, the FTC compels companies to surrender ill-gotten gains through court-ordered redress programs3. The 2025 inquiry into tech censorship could similarly target revenue generated from allegedly biased demonetization practices6.
Injunctive Relief and Operational Constraints
1. Cease-and-Desist Orders
Under 16 CFR § 3.56, the FTC issues binding orders requiring immediate cessation of illegal practices. These become effective 60 days post-service unless stayed by judicial review, as seen in the DoNotPay case where the company was barred from marketing unverified “AI lawyer” services14.
2. Algorithmic Governance Mandates
Post-enforcement, companies face stringent oversight of their AI systems. The FTC’s 2021 action against facial recognition algorithms established precedents for requiring:
- Source Code Audits: Third-party verification of training data integrity
- Model Documentation: Detailed records of algorithmic decision-making processes
- Deletion Requirements: Mandated removal of illegally collected data or biased models10
Structural Reforms and Compliance Regimes
1. Corporate Restructuring
The Meta settlement introduced novel governance requirements, including:
- Independent Privacy Committee: Board-level oversight body with veto power over data practices
- CEO Certification: Personal liability for executive false compliance reports8
2. Enhanced Monitoring
Violators typically endure 20-year compliance periods with:
- Third-Party Assessors: Quarterly audits of content moderation systems
- Whistleblower Channels: Protected employee reporting mechanisms for censorship abuses68
Litigation and Precedent Setting
1. Administrative Trials
The FTC initiates formal complaints through its in-house adjudication process, as demonstrated in the J.K. Publications case against telecom cramming schemes. Successful prosecutions create binding precedents under the Penalty Offense Authority, enabling swifter penalties against subsequent violators57.
2. Federal Court Actions
For urgent threats like the FBA Machine’s $15.9 million AI scam, the FTC seeks ex parte temporary restraining orders (TROs) to freeze assets and appoint receivers—measures that preserved evidence in 73% of 2024’s tech fraud cases19.
Emerging Tactics in Content Moderation Enforcement
The 2025 tech censorship inquiry signals novel applications of existing statutes:
1. Section 5 Unfairness Claims
By framing biased content removal as “unfair acts affecting competition,” the FTC could force platforms to:
- Disclose moderation algorithms
- Implement viewpoint-neutral appeal processes
- Divest subsidiaries engaging in coordinated censorship67
2. Telemarketing Rule Parallels
Drawing from Do Not Call Registry enforcement—which recovered $178 million in penalties—the FTC may classify shadow banning as a “deceptive omission” under 16 CFR § 310, triggering per-incident fines for undisclosed speech suppression96.
Strategic Limitations and Challenges
1. First Amendment Defenses
While the FTC circumvents direct speech regulation by focusing on economic harms (e.g., lost creator revenue from demonetization), courts remain wary of overreach into editorial discretion—a tension highlighted in ongoing debates about Section 230 reforms68.
2. Global Enforcement Gaps
Cross-border operators like Restoro Cyprus Limited expose jurisdictional limits, with only 44% of 2024’s international tech settlements achieving full compliance310.
The FTC’s enforcement arsenal against tech companies blends traditional consumer protection tools with innovative adaptations to algorithmic governance challenges. As the 2025 censorship inquiry progresses, expect heightened use of structural injunctions and precedent-driven penalties that redefine platform accountability—provided the agency navigates constitutional constraints and global enforcement complexities.
Citations:
- https://www.ftc.gov/news-events/news/press-releases/2024/09/ftc-announces-crackdown-deceptive-ai-claims-schemes
- https://www.ftc.gov/news-events/news/press-releases/2024/01/ftc-publishes-inflation-adjusted-civil-penalty-amounts-2024
- https://www.ftc.gov/news-events/news/press-releases/2024/03/tech-support-firms-will-pay-26-million-settle-ftc-charges-they-deceived-consumers-buying-repair
- https://www.law.cornell.edu/cfr/text/16/3.56
- https://www.ftc.gov/news-events/news/speeches/cyberspace-ftc-some-current-matters-interest
- https://www.ftc.gov/news-events/news/press-releases/2025/02/federal-trade-commission-launches-inquiry-tech-censorship
- https://www.venable.com/insights/publications/2021/10/ftcs-notice-of-penalty-offenses-what-do-they
- https://www.ftc.gov/news-events/news/press-releases/2019/07/ftc-imposes-5-billion-penalty-sweeping-new-privacy-restrictions-facebook
- https://www.ftc.gov/news-events/topics/do-not-call-registry/enforcement
- https://www.dwt.com/blogs/artificial-intelligence-law-advisor/2021/01/ftc-duty-to-delete-ai-algorithm
- https://www.ftc.gov/news-events/topics/protecting-consumer-privacy-security/privacy-security-enforcement
- https://www.ftc.gov/news-events/news/press-releases/2024/11/ftc-takes-action-against-evolv-technologies-deceiving-users-about-its-ai-powered-security-screening
- https://www.ftc.gov/news-events/news/press-releases/2024/12/ftc-takes-action-against-intellivision-technologies-deceptive-claims-about-its-facial-recognition
- https://www.ftc.gov/news-events/news/press-releases/2024/03/ftc-releases-2023-privacy-data-security-update
- https://www.klgates.com/Supreme-Court-Holds-the-FTC-Act-Gives-No-Authority-to-Bypass-Administrative-Cease-And-Desist-Orders-5-11-2021
- https://www.ftc.gov/news-events/news/press-releases/2024/08/federal-trade-commission-announces-final-rule-banning-fake-reviews-testimonials
- https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-enforcement
- https://www.crowell.com/en/insights/client-alerts/how-much-could-violating-a-ftc-rule-cost-you-50-120-per-violation
- https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-order-requires-online-marketer-pay-1-million-deceptive-claims-its-ai-product-could-make-websites
- https://chicagounbound.uchicago.edu/cgi/viewcontent.cgi?article=3306&context=uclrev
- https://www.ftc.gov/news-events/news/press-releases/2024/08/ftc-action-leads-permanent-bans-scammers-behind-sprawling-credit-repair-pyramid-scheme
- https://www.ftc.gov/enforcement
- https://www.ftc.gov/enforcement/penalty-offenses
- https://iapp.org/news/b/federal-trade-commissioner-says-penalties-against-big-tech-wont-stop-data-privacy-abuses
- https://www.ftc.gov/legal-library/browse/warning-letters
- https://www.ftc.gov/news-events/news/press-releases/2019/09/google-youtube-will-pay-record-170-million-alleged-violations-childrens-privacy-law
- https://www.ftc.gov/about-ftc/mission/enforcement-authority